Press release: Almost 100 million swing voters up for grabs in EU elections, according to major new report

Press release: Almost 100 million swing voters up for grabs in EU elections, according to major new report

Press release



ECFR report, backed by pan-European polling, debunks ‘five myths’ about the forthcoming election. Finds evidence of volatility, rather than a shift to extremes, in Europe’s electorate – with up to 30 percent of voters yet to decide how to cast their ballot. ‘Belief in the system’ is the key indicator towards understanding and engaging the electorate.

A major new report called “What Europeans really want: Five Myths Debunked”, published today by the European Council on Foreign Relations (ECFR), has found that there could be as many as 97 million swing voters in play at this year’s European Parliament election.

According to data collected across 14 member states that make up 80 percent of the seats in the European Parliament, only 43 percent will definitely vote and 57 percent are less likely to do so. Of those who say they will definitely turn out, 70 percent are swing voters who will not definitely vote for one party.

The report shows that the European electorate is in a “volatile rather than polarised state”, according to Mark Leonard, the ECFR’s Founding Director: “swathes of voters are moving fluidly between parties of the right and left”.

It argues that the best way for mainstream political parties to understand, mobilise, and win back voters is to look at how they view national and EU institutions – and whether they feel the “system” works in their interests. This approach splits Europe’s voters four ways:

  • “House of Stark”, the System Believers (24 percent of the electorate) largely based in Germany, Austria, Czech Republic, Denmark and Sweden, they believe that European and national systems “work”. These voters tend to be financially comfortable and have been educated to a secondary-level education or above.
  • “The Daeneryses”, the Pro-European Left Behind (24 percent of the electorate) with strong representation in Hungary, Poland, Romania, Slovakia and Spain, they are sceptical about their national political system but supportive of European values. These voters have the lowest average incomes of all the groups, and are largely made up of Millennials and Generation X.
  • “The Sparrows”, the Gilets Jaunes (38 percent of the electorate) particularly prevalent in France, Greece and Italy, they have no faith in politicians and political systems at both a national or European level. Mobilised Sparrows are on average over 50, and the disengaged voters in this group have the same average income levels as the House of Stark. In France and Italy they are significantly more female.
  • “Free Folk of the North”, the Nationalist Eurosceptics (14 percent of the electorate) concentrated largely in Austria, Denmark, and Italy, they feel that their country’s political system works and who would like to see a repatriation of power from Brussels. This group tends to comprise baby-boomers and voters that are slightly further to the right ideologically.

The report, authored by researchers Ivan Krastev, Mark Leonard, and Susi Dennison, also dismantles five myths about the upcoming EU elections:

  • Myth 1: European politics, as in the US and UK, has shifted over the past four years from parties to tribes

    The Truth: Pan-European polling, commissioned by ECFR, has found that, contrary to popular opinion, the European electorate is fluid ahead of May’s election, with as many as 97 million floating voters still up for grabs.

  • Myth 2: The European election will be a clash between those who believe in (open) Europe and those who believe in the (closed) nation state

    The Truth: ECFR research and polling data has identified four key groups of voters, and find that voters will respond to those they judge to be credible agents of change on the topics that matter to them.

  • Myth 3: The forthcoming EU election will be fought on migration as the central issue

    The Truth: ECFR research has found that domestic issues, such as Islamic radicalism, corruption, health, and the economy and living standards will also form key battlegrounds for votes.

  • Myth 4: There are conflicts of opinion in Europe between those in the west and the east

    The Truth: YouGov polling, across 14 EU member states, has revealed that there is a regional patchwork of concerns and interests, rather than a dividing line between those in the west and the east. There are also important differences between and within the north and south. It found no clear distinction in regional opinion on matters relating to European values.

  • Myth 5: All European elections are exclusively national

    The Truth: This could be the first truly transnational European Parliament election. Polling data collected across Europe has revealed that there are inevitable national dynamics but that key pan-European issues – such as climate change, the threat of nationalism to the EU, and Europe’s ability to counter the US or China – have risen in the public consciousness.

The report finds that the battle for votes in 2019 will be fought across a series of constituencies and issues. Immigration, which has become the sole terrain of anti-Europeans, ranks third in the running order of voter concerns across the EU – behind Islamic radicalism and national economic conditions – and alongside fears about the growth of nationalism in Europe.

This dispels a popular myth, pushed by figures such as Steve Bannon, that May’s election is a foregone conclusion, that the result will form the third act of the Trump and Brexit story, and that it will sound the death knell for the EU.

The report therefore argues that, rather than being drawn into a single-issue battle with anti-European forces, parties of the political mainstream should fight six individual, and thematic, European elections – on migration (appealing to those worried about both immigration and emigration), defence and security, climate change, the economy, Islamic radicalism, and nationalism.

It concludes that the majority of European voters want change – but not from the far left or far right – and that traditional parties need to adapt to the changing political landscape, and set out bold, forward-looking plans that will resonate, and offer hope, to these voices.

Mark Leonard, Director of the European Council on Foreign Relations, said:

“There is everything still to play for in the European elections. Our research finds that a huge proportion of the European electorate are still undecided on how they’ll vote.

“It’s clear from our data that political tribalism has not yet taken hold across Europe. Rather than a gravitating to the extremes, the European electorate are confused – stuck in a whirlpool of kaleidoscopic chaos – moving in every direction, between the right and the left, and from the populists to the mainstream.

“In this fluid environment there is a real opportunity for mainstream parties to reconnect with voters. However, they cannot allow themselves to be labelled as defenders of the status quo. They must recast themselves as bold reformers with policies that will change the lives of citizens for the better. Only then will they win back the trust of Europe’s moderate majority.”

Susi Dennison, Senior Policy Fellow and Director of the European Power programme at ECFR, said:

“European politics is in a highly precarious moment of system failure. Almost three-quarters of EU citizens believe that either their national system is broken, the EU system is broken – or both. They now fear the future more than the past, with two-thirds of Europeans assuming their children will be worse off than them. To rebuild their licence to operate, politicians across the EU need to heed these alarm bells and offer a signal of change that they can credibly deliver.”

-ENDS-

  1. Report authors Ivan Krastev, Mark Leonard, and Susi Dennison, are available for broadcast and print interview with interested journalists. ECFR’s Founding Director, Mark Leonard, is also available for comment on request.
  2. ECFR’s ‘Unlock Europe’s Majority’ project aims to push back against the rise of anti-Europeanism and show how internationalist and forward-thinking parties can effectively rally and unmute moderate voices across Europe. The project has an active presence in five member states, and is also working in an additional nine EU countries that will be most decisive in terms of the number of parliamentary seats. For more information about this project, and details of its outputs to date, please visit: https://www.ecfr.eu/europeanpower/unlock.
  3. Countries polled by YouGov during this project include: Austria, Czech Republic, Denmark, France, Germany, Greece, Hungary, Italy, the Netherlands, Poland, Romania, Slovakia, Spain, and Sweden. Fieldwork was undertaken between 23 January-25 February 2019.
  4. ECFR experts working on the ‘Unlock Europe’s Majority’ project include: Mark Leonard, Susi Dennison, Vessela Tcherneva, Jose Ignacio Torreblanca, Almut Moeller, Josef Janning, Piotr Buras, Manuel Lafont Rapnouil, Susanne Baumann, and Pawel Zerka. ECFR is also working with the Chairman of Liberal Strategies, Ivan Krastev, and LSE’s Professor Simon Hix.
  5. For broadcast requests relating to the report or polling, please contact Ana Ramic, Head of Communications, on: E: ana.ramic@ecfr.eu / T: + +49 (0) 30325051027
  6. For all other media enquiries, please contact: David Yorath, Apollo Communications, on
    E: david.yorath@apollostrategicomms.com / T: +44 (0) 7511467771

About ECFR:

The European Council on Foreign Relations (ECFR) is a pan-European think-tank. Launched in October 2007, its objective is to conduct research and promote informed debate across Europe on the development of coherent and effective European values-based foreign policy. ECFR is an independent charity and funded from a variety of sources. For more details, please visit: www.ecfr.eu/about/donors.

The European Council on Foreign Relations does not take collective positions. This commentary, like all publications of the European Council on Foreign Relations, represents only the views of its authors.

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